About me

My name is Siao Yuong (Rong) Fong

I am currently Lecturer (Assistant Professor) in Digital Media Industries at the department of Culture, Media and Creative Industries, King's College London. Prior to that, I have held academic positions in Lancaster University and the National University of Singapore.

I wasn't always an academic, though. I began my career as a TV producer in Singapore and worked in both international networks and local television. I also have 7 years of experience working in theatre production.

My previous work experiences shape my broad areas of interest as a scholar where I focus on several areas including global digital film and media industries, illiberal media, inter-asian production geopolitics and the media industries of small nations.

I approach my research primarily from media industries and creative labour perspectives, with particular focus on ethnographic approaches to studying everyday media practices in East and Southeast Asia.

I am committed to theorising from the ‘margins’ and advancing inter-Asian conversations in media studies. To facilitate dialogue around Asian media industries and media work, I co-founded the Asian Media Industries Research Network with Dr. Pei Sze Chow, a collaboration between King’s College London and Nanyang Technological University, Singapore. The network’s inaugural event, the International Symposium on Media Work in Asia, was held in Singapore in July 2026. More information can be found on https://mediaindustries.asia/.

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I am currently Co-Editor of Cultural Commons and Book Reviews for the European Journal of Cultural Studies, and Editorial Advisor for Routledge Resources Online. 

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In terms of teaching, I won a Faculty award for Internationalisation at Lancaster University in 2024, and was voted Seminar Leader of the Year 2025 at King's College London. 

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I'm available for speaking engagements.