Theorising Imagined Audiences

I have an ongoing interest in how we can theorize about the role of imagined audiences in media production beyond the dominant conceptualizations that are based on western contexts.

I've conceptualized imagined audiences as 'affective superaddressee' in illiberal democracies; as well as a 'palimpsest of audience imaginaries' in the age of generative AI.

Fong, S. Y. (2026). Imagining audiences in the age of generative AI. European Journal of Cultural Studies, 0(0).

Fong, S. Y. (2022). Drama production and audiences as ‘affective superaddressee’ in an illiberal democracy. European Journal of Cultural Studies, 25(4), 1066-1082.